HUGH is a housewares shop inspired by mid-century design and classic bachelor pad living that brings some old fashioned sophistication to contemporary spaces, a reference to Detroit's heyday and style (the architecture in the D alone is worth a trip!).
Since the success of its pop-up store inception in 2009 and 2010, HUGH has won the Hatch Detroit Competition ($50k 1st place prize!) to become a permanent retail venture right in my Midtown neighborhood, located at the new in-construction Auburn building down in the Cass Corridor area. Currently, HUGH plans to open in the fall after construction completes in August.
For the 3rd project in Letterpress, the goal was to produce something that would require multiple, consistent editions for someone/some place (like a real client job, falling under designing stationary, letterheads, business cards, labels, etc). As a student that now considers Detroit a second home, I wanted to promote HUGH because it represents one of the many positive additions to the development of the city and community.
The editions are done and trimmed, but I want to take this assignment even further in the future. In the process, I learned a lot about proofing. and proofing. and more proofing.
Here are some thumbnails and process shots of my printing. :)